Love Pulse Labs

The Lab

Not a room with cameras.
A data infrastructure.

The Gottman Institute built a physical lab to observe couples for hours. We built a digital infrastructure that observes relationship patterns continuously, at scale, with consent at every layer.

Why this approach is different

Traditional Research Lab

  • -Observe 20-50 couples in controlled setting
  • -One-time or periodic data collection
  • -Self-reported questionnaires + lab observation
  • -Months or years between data and publication
  • -Small samples limit generalizability

Love Pulse Labs

  • Continuous behavioral data from thousands of couples
  • Real-time, ongoing data collection in natural environments
  • Behavioral signals from actual daily interactions
  • Rolling analysis with real-time Pulse Index updates
  • Population-scale data enables robust findings

The data pipeline

From behavioral signal to published finding. Every step is auditable, consent-tagged, and designed for GDPR-strict compliance.

01

Behavioral Collection

Our consumer platform, LVRS FRVR, is the sensor. As couples use daily practices, assessments, and guided conversations, behavioral signals are generated naturally. Every signal carries a consent tag from the moment of creation.

Engagement timing and frequency patterns
Assessment responses and self-reports
Practice completion and consistency
Interaction patterns between partners
02

Consent-Tagged Anonymization

Tier 2 research data is stripped of identifying information at the point of collection, before it enters the research pipeline. The research team never sees individual-level data. Consent level determines handling rules.

Tier 1 data stays in product systems only
Tier 2 data is anonymized before research ingest
Tier 3 data is handled under specific study protocols
Withdrawal removes data from all active datasets
03

Signal Classification

Raw behavioral data is classified into five signal categories, each with its own handling rules, consent requirements, and analytical frameworks. Classification is automated and auditable.

Behavioral signals (completion, timing, consistency)
Linguistic signals (sentiment, we-language, valence)
Self-report signals (assessments, archetypes, scores)
Relational signals (symmetry, synchrony, repair ratios)
Outcome signals (retention, status changes)
04

Pattern Analysis

Classified signals are analyzed for population-level patterns using statistical methods and machine learning. We look for what couples do differently, not what experts think they should do.

Time-series analysis of drift trajectories
Clustering of repair behavior patterns
Predictive modeling (always population-level, never individual)
Cross-condition correlation analysis
05

Pulse Index Computation

Five behavioral dimensions are combined into a composite Pulse Index score at the population level. The Index is updated continuously as new data flows in, creating a real-time vital sign for relationship health.

Drift Score, Repair Velocity, Presence Ratio
Rhythm Consistency, Desire Signal
Rolling 30-day computation windows
Demographic and duration-based cohort segmentation
06

Publication & Access

Findings are published in quarterly reports, weekly insights, and peer-reviewed papers. Professional partners access aggregate data through the Research API. Everything includes full methodology disclosure.

Quarterly Pulse Index Reports (free, open)
Weekly Insights digests
Research API for academic and enterprise partners
Pre-registered hypotheses and null result reporting

Technology infrastructure

Built from day one for privacy, scale, and research rigor. Not retrofitted. Designed.

Data Infrastructure

  • Real-time event streaming
  • Consent-tagged data pipeline
  • Automated anonymization layer
  • Immutable audit logging

Analysis Engine

  • Time-series behavioral analysis
  • Population-level pattern detection
  • Multi-dimensional scoring models
  • Cohort segmentation framework

Security & Privacy

  • GDPR-strict data handling
  • End-to-end encryption
  • Zero individual-level external access
  • Regular third-party security audits

Research Tools

  • Research API (read-only, aggregate)
  • Clinical benchmarking dashboard
  • Data licensing infrastructure
  • Methodology documentation system

Want to see inside?

We offer detailed methodology walkthroughs for potential research partners, enterprise clients, and investors. If you want to understand how the data works, let's talk.

Request a Walkthrough